Your big challenge is ...
..... how to stand out from the crowd. How to be different from your competitors. How to be the one the customer always remembers when it’s time to
order. People don’t make instant decisions when they spend money, especially in today’s economy. Your big challenge is to keep your name alive until they decide it’s time to
The answer is ...
..... constant customer contact - send a newsletter. “Great idea,” you say - “But who’s got the time to sort through all the information and put a newsletter
together.“ Then, “What about the production cost - the people, time, printing, mail - that’s all pretty expensive.”