One-Minute Newsletters

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Sure Fire  Marketing Tips ...

Mail your newsletters on a Monday.  Midweek days are the preferred days to receive mail. 

Create a schedule and stay with it - always mail on the same Moday each month.  Customers thrive on consistency and will look for your newsletter at the same time each month.  The subtle message you’re sending here is - that they can depend on you - you’re reliable.

Affix a 23 cent stamp rather than use a postage meter - this will add the personal touch that you want.  23 centers are available in “no-lickum” rolls of 100 at the Post Office.

Have a person’s name on the mailing label, not just the company name.

Send your newsletter to each of the key players at a company, you want to keep your name in front of all the decision makers.

Be sure your mailing list contains the names of likely prospects, particularly ones that are “thinking it over.”  Give ‘em a Little Nudge™ at every chance.

Include your suppliers on your mailing list.  Remind them of you at every opportunity - build a warm relationship.

Include your newsletter in all of your customer shipments.

Include your newsletter in every price quote, bid, letter, and statement that you send out.  No extra stamps or mailing labels are needed.

Keep a stack of newsletters in your reception area for visitors, walk-in customers and tradespeople.

And finally, include your own key people, team leaders and sales people on your mailing list. 

Target Your Market ...

The secret is to stay focused on the prospects and customers that will generate the bulk of your revenue. 

Remember the “Old 80 / 20 Rule.”  80% of your revenue will probably come from 20% of your customers and prospects.  So, focus on:

Your top customers - the 20% that bring in 80% of the big $$$$$.

Your good smaller customers - ones with the potential to move into the top 20%.

Your top prospects - the ones you’d like to have make a buying decision  today - the ones that you’d like to give a little nudge.

 

“I send these so my customers will be sure to remember me in between sales calls.”

Don  -Ellensburg, WA

“Helps me to be really different from all of my competitors.”

Anthony  -Long Island

“My customers call me when they get skipped over from getting my little newsletter - they look forward to it.”

Werner  -Coos Bay, OR

“My referrals have definitely increased since I started sending out my own newsletter.”

Tom   -Rochester, NY

“I don’t want to send any sales stuff,  I’ll do all the selling.  I just want to send something that keeps my name out there in between my sales calls.”

Sonny   -Spokane, WA
 

“We’re in a tough business, very competitive, same products, same prices.
I need something like this to help me stick out above the crowd.”

Brenda   -Houston, TX