Mail your newsletters on a Monday. Midweek days are the preferred days to receive mail.
Create a schedule and stay with it - always mail on the same Moday each month. Customers thrive on consistency and will look for your newsletter at the same time each month.
The subtle message you’re sending here is - that they can depend on you - you’re reliable.
Affix a 23 cent stamp rather than use a postage meter - this will add the personal touch that you want. 23 centers are available in “no-lickum” rolls of 100 at the Post Office.
Have a person’s name on the mailing label, not just the company name.
Send your newsletter to each of the key players at a company, you want to keep your name in front of all the decision makers.
Be sure your mailing list contains the names of likely prospects, particularly ones that are “thinking it over.” Give ‘em a Little Nudge at every chance.
Include your suppliers on your mailing list. Remind them of you at every opportunity - build a warm relationship.
Include your newsletter in all of your customer shipments.
Include your newsletter in every price quote, bid, letter, and statement that you send out. No extra stamps or mailing labels are needed.
Keep a stack of newsletters in your reception area for visitors, walk-in customers and tradespeople.
And finally, include your own key people, team leaders and sales people on your mailing list.