Copyright 2005, Robert S. Cascaddan, MBA
Revolutionary Changes Ahead for Motorcycling
A
glance at any well stocked magazine rack will reveal that “Stunting” is moving into
the mainstream and is gaining in popularity.
During the summer of 2002, over three years ago, I wrote the article “Attracting a New Generation of Riders to the Sport of
motorcycling,” which predicted that “Stunting” would increase in popularity.
This article was originally published on the following Website, which
was created during the summer of 2002.
Minor updates were made early in 2003.
With the exception of My Resume, this Website has been left as it was
almost 3 years ago.
Not everything predicted on this Website has
come to pass. The explosive growth of
Supermoto in the United States was severely retarded by a lack of street legal
Super Motards on the market at a critical time. For 2003 KTM removed their Duke II and Supermotard from the
market in the U.S. These were the only
street legal Super Motards generally available in the U.S. To make matters worse, bureaucrats in California,
that state that sets trends for the nation, made it impossible to convert
non-street-legal motorcycles and register them for use on the street in
California, effective 2004. For 2004,
KTM saw the error of their ways, but it wasn’t until late in the model year
that a street legal Super Motard was made available. For 2005, Suzuki brought out a street legal Super Motard, as
well. Unfortunately, however,
considerable momentum had been lost by that time. Nevertheless, it continues to be true that a new definition of
fun is taking over among younger motorcyclists. Manufacturers that do not understand these changes will be left
behind when the baby-boomer motorcycle market collapses.
Proceed to “Revolutionary Changes
Ahead for Motorcycling.”